Our Primiero
The valley as we see it.
Forget the usual tourist guides. On this page, we want to tell you about the Primiero that we love and would recommend to a friend visiting the area. Join us on a journey of discovery as we explore places, atmospheres and experiences that embody the true spirit of our valleys, far removed from the usual clichés.
Fiera di Primiero
The elegant heart of the valley
Located at an altitude of 700 metres, the elegant and welcoming village of Fiera di Primiero is where history, nature and culture coexist in perfect harmony. It is the perfect place from which to explore the area at a relaxed pace, experiencing the authentic rhythms of those who live here all year round.
Framed by the majestic peaks of the Pale di San Martino, the village offers picturesque views amongst historic buildings, well-kept alleyways and small squares that reveal its alpine soul. The atmosphere here is intimate and authentic: shops, cafés and cultural events bring the centre to life without ever disturbing the peace that makes every day special.
History and Tradition
Fiera di Primiero originated in the 15th century when miners working in the valley’s mines decided to settle permanently in the area. The village’s name itself evokes its original purpose: it was here that fairs dedicated to mined metals and markets involving the entire surrounding area were held. Despite its small size, the village quickly became the administrative and commercial hub of the valley, the seat of the mining magistrates, and a key centre for trade.
The village centre is built around the parish church of Santa Maria Assunta and the iconic Palazzo delle Miniere, which dominates the Pieve hill. The frescoed façades, towers and finely crafted portals bear witness to the influence of wealthy families, and still exude aristocratic elegance today.
Alongside the traditions of mining and trade, the town remembers illustrious figures such as Luigi Negrelli, who played a key role in major European infrastructure projects, including the famous Suez Canal. Today, Fiera di Primiero continues to play a central role thanks to its services, craft activities and accommodation facilities, all set within a distinctive Alpine landscape.
Things to do in Fiera di Primiero
- Walks and Nature
Take a stroll alongside the Cismon stream on the cycle and footpath winding through meadows and woods. For a moment of relaxation, visit Vallombrosa Park, which has a pond and green spaces designed for rest and relaxation. Panoramic views can be enjoyed by climbing up to the little church of Madonna del Sass, which is a short walk away and offers stunning views over the entire Primiero valley.
- Sports and Seasonal Activities
In winter, Fiera is the gateway to the San Martino di Castrozza, Passo Rolle and Passo Cereda ski areas, which offer facilities and services for downhill and cross-country skiing. In summer, the village is the perfect base for hiking or cycling trips to Val Canali, Lake Calaita and other parts of the valley. There are routes to suit all abilities, from families with children to more experienced walkers.
- Adventures and Thrills
Experience the ‘Via Nova’, a trail leading to the Tibetan Bridge above Imèr. This adventure, suspended between sky and valley, is ideal for thrill-seekers who want to experience the beauty of the Alpine views without sacrificing the adrenaline rush. Along the route, you will encounter stunning views of the valley and the Pale di San Martino mountain range — perfect for photography enthusiasts!
- Culture and Traditions
Explore the nearby villages of Tonadico, Transacqua, Siror and Pieve, each of which boasts frescoes, historic architecture and local legends recounting the valley’s past. As you stroll through quiet alleyways, quaint little squares and ancient churches, you can soak up the authentic atmosphere that keeps the traditions and stories of yesteryear alive. There are plenty of cultural events, markets and initiatives dedicated to craftsmanship.
How to get there
Fiera di Primiero can be easily accessed by car via the main road linking Feltre to Primiero, which continues towards Passo Rolle. Those arriving from the Veneto plain can follow the state road (the Feltrina) to Feltre and then continue towards Primiero, travelling up the picturesque Cismon Valley. From Trento, however, the most direct route is to cross the Valsugana to Strigno and then take the pass leading to the Cismon basin.
Those preferring to travel by train can use the stations at Feltre, Trento or Bassano del Grappa. Regular bus services run from these towns, connecting the valley and stopping at Fiera di Primiero. As timetables may vary between summer and winter, it is advisable to check before departure.
Those travelling by plane can fly into the main airports in northern Italy and then continue by train or hire a car. Once you arrive, you can easily explore the town centre on foot. To reach the ski areas or nearby mountain resorts, you can use local buses and transport links, particularly during the busiest periods.
Val Canali
Majestic and tranquil nature
Regarded as one of the most picturesque and unspoilt valleys in the Dolomites, Val Canali captivates visitors with its tranquillity and majestic views of the Pale di San Martino. Here, you can experience the mountains in a simple and authentic way.
Accessible trails and more challenging routes wind through woods, clearings and alpine pastures, offering opportunities for discovery all year round. Every walk amidst flower-filled pastures and spectacular vistas becomes an immersive experience.
Places to visit
- Castel Pietra
Castel Pietra stands on a rocky outcrop at the entrance to Val Canali, overlooking the valley. This ancient border fortification once controlled the pass leading to Primiero and the Cereda Valley. The accessible ruins preserve sections of walls and towers that evoke life in days gone by. From the top, visitors can enjoy splendid views of the valley and surrounding villages, making it an ideal starting point for exploring the area.
- Lake Welsperg
Just beyond Castel Pietra lies Lake Welsperg, a small body of water nestled amongst woods and meadows and framed by the peaks of the Dolomites. A circular path allows you to stroll around it at a leisurely pace, making it suitable for families and those seeking a peaceful walk. Trails leading to mountain huts and vantage points start from its shores — perfect for those wishing to combine relaxation with nature.
- Villa Welsperg and Park
Next to the lake stands Villa Welsperg, an elegant 19th-century residence that houses the headquarters of the Paneveggio – Pale di San Martino Nature Park. Inside, exhibition spaces showcase the area’s flora, fauna, and geology, while outside, a botanical garden and nature trails offer visitors the chance to get close to the environment.
- Malga Canali
Follow the main road and an easy forest track to reach Malga Canali. This picturesque destination is nestled amongst meadows and woods at the foot of the Dolomites. This is an ideal destination in spring and summer, offering gentle walks with little elevation gain and opportunities to stop by the stream. There are also longer routes leading to mountain huts that start from the Malga and are suitable for walkers of all abilities.
- Treviso – Canali Mountain Hut
The Treviso – Canali Mountain Hut is a significant destination for those wishing to head into the high mountains. The trail winds through woods and open spaces, with increasingly spectacular views of the Pradidali range’s peaks. The refuge is an ideal spot for a high-altitude lunch and serves as a great base for more challenging hikes. It is also a good place for those who want to try hiking in the Dolomites for the first time.
- Flavours of the Valley
Finish the day with a delicious meal at one of the valley’s restaurants or farm stays, which are also popular with locals. Traditional dishes and locally sourced produce tell the story of this land, offering an authentic taste of Alpine tradition in a welcoming, peaceful, family-friendly setting.
How to get there
Val Canali can be reached by car via the Primiero Valley along the SS50 del Grappa e del Rolle. From Fiera di Primiero, Imer or Mezzano, follow the signs for Tonadico. From here, the provincial road winds its way up the valley, passing beneath Castel Pietra and skirting Lake Welsperg. This tarmac road leads to the main rest areas and the starting points of the hiking trails.
Those preferring public transport can reach the valley by bus, with services connecting Feltre and Valsugana to Fiera di Primiero or Tonadico. At certain times of the year, local services operate as far as the entrance to Val Canali. Alternatively, the distance can be covered quickly by taxi or private shuttle.
For those arriving by train, the most convenient stations are Feltre, on the line to Belluno, and Borgo Valsugana, on the Trento–Bassano route. From these stations, you can continue by bus to the Primiero Valley and then on to Tonadico, the gateway to Val Canali.