The best of Primiero's hospitality, brought together just for you
We are a tourism cooperative founded over thirty years ago through the merger of hotels located across the Primiero valleys,
San Martino di Castrozza and Val Canali.
With over 800 beds, we are the obvious choice for those seeking quality accommodation,
a warm welcome and efficient service in the heart of the Trentino Dolomites.
A network of partner hotels
Our model is unique. Our member hotels entrust us directly with managing bookings for organised groups, including schools, businesses and associations. As a cooperative set up by hoteliers, we do not charge commission.
Our sole aim is to act in the best interests of the hotels and their guests, ensuring transparency, quality and competitive rates. We work closely with hoteliers and have an in-depth knowledge of the region, enabling us to offer more than just a place to stay — we create experiences, activities and encounters that truly bring the Dolomites to life.
From local services to travel agency
In order to meet the market’s needs more comprehensively, we obtained our travel agency licence in 2000.
This has allowed us to specialise in creating bespoke holiday packages for all types of groups, including students, senior citizens and business travellers, and to select the best options based on the season and the needs of each traveller.
We are registered with:
The Trento Chamber of Commerce (No. 126016)
The Trento Court (No. 13535 Vol. XVII)
The Trento Cooperative Register (No. 316/S).
Our travel agency licence for “La terrazza sulle Dolomiti” is No. 229-25/07/00 Prov. TN
ITAS civil liability policy is No. 64-M13950716
Covered by the Vittoria Assicurazioni S.p.A. guarantee fund (No. F51.036.0000962258).
We believe in a form of tourism that celebrates the mountains in all their facets, from their breathtaking landscapes to the culture and traditions that reflect the lives of the people who live there. We work closely with passionate locals to ensure that every experience is unique and authentic.
That is why we work closely with the area’s best professionals.
Primiero Mountain Guides
Paneveggio Nature Park
Mountain Bike Instructors
Artists, producers and craftspeople
People behind the project
They are the ones who really make the difference. Our office in the centre of Fiera di Primiero is the beating heart of the cooperative.
Here, our team welcomes guests with expertise and a smile, providing ongoing support to ensure that every stay is perfect.
Nicola Peter CeminPresident
Giulio PradelDirector
Chantal BortolinBooking
Isabel OrsegaBooking
Our membership of FIAVET (the Italian Federation of Travel and Tourism Companies) is a testament to our professionalism and reliability.
